• Role: Graphic Designer
• Timeline: 2 weeks
• Tools: Illustrator, Photoshop
• Deliverables: Brand Identity, Packaging Design, Brand Guidelines
A visual identity system developed to translate the brand’s energy across packaging and digital communication.
Artisanal cookie shop focusing on bold, indulgent recipes and playful visual storytelling for a youth-driven audience.
As a brand creation project from scratch, there was no pre-existing visual system. The challenge was to construct a complete brand universe from initial positioning to final packaging, avoiding traditional, muted bakery aesthetics in favor of high-energy, pop-art visual codes.
The project aimed to: ∙ increase brand memorability, ∙ stand out visually, ∙ create emotional engagement, ∙ maintain scalable branding.
The project resulted in a distinctive and visually impactful brand experience across physical and digital supports.
